Vote Forest Land, President
Just Kidding, Forest Land is a cartoon, so you can't really vote for him.
Show your support of conservation education by purchasing a First In Forestry Car Tag.
You can also promote a peaceful hunting season
by getting Hunt Club Liability Insurance.
Listen to these 30 second messages from Forest Land.
Forest Land runs for president on
Friday Night Under the Lights
Launched August 22nd, MFA began a radio campaign on the Friday Night Under the Lights football talk show. Building upon last year’s story line, Forest Land will continue to be the MFA spokesperson by “running” for president. By advertising on this program, MFA’s goals are to:
• build name recognition and awareness for Mississippi Forestry Association,
the county forestry associations,
forestry in Mississippi,
and Sustainable Forestry Initiative
• promote MFA’s hunt club insurance program
• advertise our Mississippi forestry car tags
Mississippi’s local interest in high school football has been thoroughly documented and is at the desired level of local interest for MFA’s purposes. With this radio campaign, MFA can creatively recruit new members, educate the public, and increase revenue for association programs.
“With the addition of the eight public radio stations, we are truly reaching the entire state with our messages. Forest Land will reach out in a humorous and educational way reaching a conservative 250,000 people every Friday night. We are also pleased to welcome SFI as a partner in this campaign,” said Mississippi Forestry Association Executive Vice President Bruce C. Alt.
Friday Night Under the Lights is a football call-in talk show that covers Mississippi high school football statewide from Memphis to the coast. The program begins after the Friday night football games and runs from 10:00 p.m. to midnight, ideal for football fans and those driving home after the games.
Listed are the radio stations that are a part of the statewide network. Listeners may also listen live or from a recording on the internet at www.fnutl.com. Worldwide, listeners may access the show on Live-365. Host Russ Robinson has worked with Friday Night Under the Lights since 1995 and is assisted by David Shows, Jodie Maughon, and Justin Smith.
In addition to radio advertising, MFA will have an active link on the Friday Night Under the Lights website so that visitors can easily access www.msforestry.net to get more information about Mississippi forestry, the hunt club insurance program and the First in Forestry license plates. Once visitors click on the MFA link, Forest Land is waiting with easily accessible information directly related to our principle campaign goals.
MFA members are asked to support this radio campaign as well since it is an effective way to begin a conversation to recruit new MFA members, introduce the hunt club liability insurance program and to promote car tag sales. If you haven’t already, please support MFA’s forestry education and outreach programs in Mississippi by purchasing a car tag as soon as possible. These First in Forestry car tags send an affirmative forestry message to all those who see them and truly impact public perception in a positive way.
Contact: Amanda Box, Communication and Program Coordinator,
Mississippi Forestry Association
601.354.4936, abox@msforestry.net, www.msforestry.net